Gaslan Essay Example | Topics and Well Written Essays - 2000 words

Gaslan - Essay Example Therefore, I see that Gasland will continue to bring more profits and jobs in the economy of China. I know the department is wondering about the safety of using coal in China. In regards to safety when using coal, am aware of migration of methane when coal is used for long as seen in places like Colorado, Ohio and Pennsylvania. Methane is a natural gas which migrates to aquifers when there is a combination of horizontal drilling and hydraulic fracturing. Therefore, there is a need to avoid driving down natural gas costs and pollution of environment by coal plants. The department should understand about the hydraulic fracturing or fracking. It is a method whereby the chemical fluid is added to earth to free natural gas trapped far underground. The fracking change is actually good news, because it helps in national security and boost the economy of the government. This is achieved since it reduces imports and creates more jobs in the economy and brings about new investment in China. Th e department confirmed that the critics given can be solved it the people take their time to understand that pollution is actually reduced because the amount of coal used in plants is reduced. This clearly shows that boost in fracking increases productivity. Any economist know that without energy China cannot grow economically, therefore, energy is a fundamental service for each and every day living. We know companies like Sinopec and Recon technology which boost the economy of China. Without fuel in the economy, it leads to poverty, although it has effect to the environment, the need of fuel is more important. Meeting the increasing requirements for energy in the entire world is hard to achieve. Therefore, there is a need for fracking even if it has environmental effects. Our choices have to weigh between environmental effects against the economic and social benefits of current supply availability. When fracking is adopted in China, the economy is transformed, it become self-suffic ient than when natural gas is used and could become the biggest exporter this will automatically boost the economy of China. Economists know that a big investment is made through fracking than renewable energy. Therefore, fracking should be encouraged. The shutdown of all fracking will drastically affect the domestic and international markets. In short the oil industry should increase its plans to increase oil production with hydraulic fracturing to increase oil recovery even if it’s threatening the communities’ air and drinking water. Economists should know that the process of hydrofracking is controversial gas and oil extraction methods develop in late 1940s to have access to fossil energy deposits which are inaccessible by drilling machines. The methods actually involve smashing of the rock with a lot of water with sand and a lot of chemicals so that to bring the gas into the surface. The process involve drilling of vertical well bores into the earth, via sediment l ayers, the water table and other rocks to reach oil and gas. (Ralph & Peter 2012) Drilling is done in a horizontally angled and smashed with a lot of water and fracking fluid, chemicals and sand to break the rock and shale. Small explosives are used to open up the bedrock and allow the gas and oil to be removed from the rock formations. Fracking has been there for decades and the process of doing it has been varying from deep fracking to other methods. In conclusion, economists should use fracking approach but try

Portfolio Models Essay Example for Free

Portfolio Models Essay The use of portfolio models in marketing has been gaining increasing use since 1960s. The portfolio models were developed with the aim of helping in the development of market share and growth. These models have been used as strategic thinking model in the making of business decision. These models include BCG, General electric/shell, Hofner-Schendel, Experience Curve and Porters Competitive models. Each model has been criticized on the capabilities and according to its scope on market share. These models have been found to lead to the wrong decision in investment and other business processes. The portfolio models assume a causal relationship between the market share and the profitability of a product in the market. The common scope of portfolio models is the way it tries to ignores some of the most relevant strategic issues in business. Therefore, all models cannot be taken as an effective strategic decision making model. It should however be discarded or it should be used with caution. This paper does not recommend the use of portfolio models and an alternative way should be sought to replace this. Introduction Portfolio models can be defined as a method or strategy in which a new product will be introduced in the market and perform as it was expected. In the 1960s, there was growing assertion of the use of portfolio models in marketing. There was growing interest on the development of market share and growth strategy which later came to be known as marketing portfolio. The BCG matrix, Hofner-Schendel, Experience Curve and Porters Competitive models and GE/S were meant to achieve the marketing needs especially when introducing new products in the market. They were meant to stimulate strategic thinking especially among the senior marketing executives in the turbulent business environment. However, there has been dysfunction of these models in the way they are taught and the way they are applied in the market. This study will look into the applicability of portfolio models in strategic decision making in marketing. The study will evaluate the view from a number of literature to understand whether the model can really be applied to the decision making process or not. This paper therefore evaluates the available literature which has given an insight into this model to understand how it can be applied in strategic marketing decision. There are other methods that were introduced to give a product a distinctive market share especially when it’s introduced. There are four commonly used methods to approach this matter, the Boston consulting group (BCG), the General electric/shell (GE/S), Hofner-Schendel, Experience Curve and Porters Competitive models. Therefore to give the clear meaning of the portfolio model, there is a need to understand how the portfolio models work. The first step to be taken when using the above models is to understand the different business/ marketing strategies of the company. Portfolio models in marketing decisions Portfolio models management generally defines the way business comes up with strategic decision to venture into the market. In this definition, the strategic marketing decision is a method by which marketing ideas are made and implemented in order for a product to have stronger grounds in the market. At any one time, company will be coming up with new product which will need to be introduced to the market in the most successful way. Portfolio models therefore provide the business with important tools for analyzing of the strategic decision to determine their effectiveness in the market (Abell and Hammond, 1979, p. 42). Purpose of portfolio models in strategic decision making in marketing There are mainly four main purpose of using the portfolio models in the strategic marketing decisions which are pursued in portfolio management and must be achieved through any model that is used. These goals include the maximization of portfolio, seeking of the right balance of the available projects, aligning of the portfolio strategically, and aligning the projects to the available resource (Ansoff, 1984, p. 12). Smith and Swinyard (1999, p. 2) also show that portfolio marketing models are important for an organization to assess the overall success of a new product in the market before a lot of money is used in the development of the product. They both call for the use of multiple marketing models in order to achieve the overall success of introducing new products in the market. This will reduce the failure rate of the products and extend their life cycle in the market. (Thomas, 2002, p. 61) The models can also be used as important tools to forecast the level of competition and therefore draw upon effective way of beating this competition. They help to forecast the performance of a product in the market so as to draw up strategies to effectively introduce it in the market. Edgett, Cooper, and Kleinschmidt (2002, p. 2) showed that in order to achieve full development of a new product in the market, there has to be effective portfolio management. There are different types of portfolio models that include the BCG, GE/S, Hofner-Schendel, Experience Curve and Porters Competitive models. In his review of the portfolio models, Day (1977, p. 32) showed that the use of bubble diagrams had been gaining increasing use in business. Day shows that these models resemble the portfolio models with stars, cash cows, dogs, and others. He showed that these models could be used successfully to forecast the market in the future. Day therefore asserted the role of matrix like Boston matrix in marketing. The Boston matrix could be used to show four quadrants as has been shown by Day and corresponding strategies which could be used in each quadrant. However Day criticizes the matrix on the sense that it is too narrow on its scope. He asserts that the BCG matrix has a narrow focus on the market share of the product. On the other hand Morrison and Wensley (1991, p. 106) provided an insight into the portfolio planning models as used in making business decision. They asserted that the use of BCG matrix in portfolio management is inhibited by difficulties in measurement of the rate of market growth and the relative market share of the product. This is due to a number of reasons. They gave the most prominent reason being the fact that market boundaries are often very difficult to fix which meant the different matrix methods will give different recommendations for a given situation. Therefore they argue that the common scope of BCG matrix in a way ignores some of the most relevant strategic issues in business. Though these other models are not as famous as BCG, Day still argues that use of them could also lead to success in the market. Day advocated and recommended the use of Porters competitiveness that he viewed to have higher possibilities of success than other models if its well implemented. It is commonly used in an already operating business with other products in the market. The experience curve can only be help to the company that has been in the market for sometime with a different product. The experience that the company has gained in the given period will determine the strength of the company in the market. This has been used by several companies like coca-cola in the introduction their mineral water. It would be hard for a company that has not been doing well in the market to succeed with the new product. They showed that Boston matrix was a technique for one season and not for all the season. This is because its popularity and use increased in the 1960s and 1970s and then plummeted due to the challenges faced in the market. They showed that the single chart could be successfully used to determine the growth potential and the competitive strength of a product in the market but this has rapidly changed with time. Armstrong and Brodie (1994, p. 38) evaluation on the applicability of the Boston matrix concluded that the use of the matrix to guide investors often would result to wrong decision through the use of BCG. General Electric and Shell, Porters competitive models are designed for long term use in the market, once the product has been introduced in the market, the models techniques still continues to support the product through the entire life in the market. Whichever model is used, it has to be used for entire life of the company because no other model will fit without altering the companies business especially when the company is introducing new product in the market. Although they based their study on a small number of graduates in a class, they gave a further warning against the use of the matrix in a simple mind. Armstrong and Brodie (1994, p. 3) carried out a study on the effect of the portfolio planning methods on the overall decision making process. Their study pointed out the weakness in the use of BCG matrix in making strategic decision in an organization. Their study revealed that the use of BCG matrix in making investment decisions was highly likely to lead to unprofitable investment while Robert and Merton (1989, p. 210) advocates that the implementation of other models instead of matrix were intended for lifetime decision making. If not well implemented, there is a probability of causing life time losses and would be hard to recover unless the product is withdrawn from the market. Each model has some weaknesses bas they are exposed out in the way models assume a casual relationship between the market share and the profitability of a product in the market. Morison and Wesley (1991, p. 26) also pointed out lack of consistency in the use of the portfolio models in determining market growth and profits. These studies give varied views on the use of Boston matrix, GE/S, Hofner-Schendel, Experience Curve and Porters Competitive models in making marketing decision. They all seem to point out on the weaknesses of these models in light of their theory and application. There are other ways a business can prosper other than using portfolio models. The strategies used in introducing the product in the market is all that matters, portfolios are just to give the business a rough idea on how to approach the marketing matter but not to give a conclusive tread which the business should follow. Conclusion Portfolio models are applied in portfolio management. They are applied in management to make strategic marketing decision. Though they had gained increasing use in different times, they have some weaknesses that are fatal to the welfare of the business in future. On the other hand they may give a rough idea on how to approach the market issues and on how to introduce the new product in the market. In all portfolios, not is able to predict the growth and the profit margins or losses on the other hand for the product, thus making them less important tool for the marketing. However the use of models should be discarded and there be implemented new strategies that would be able to address the issues of the business on long term and in both growth and revenues that are likely to be gained by the introduced product. Recommendations: The use of portfolio models is not recommended and if they have to be used, they must be implemented with great caution. None of all models has proofed an effective strategic decision making in regard to the marketing issues. It should however be discarded or it should be used with caution. This paper does not recommend the use of portfolio models and an alternative way should be sought to replace this.

Essay --

Mobile computing has been a is part of the enterprise for the last couple of decades, but not until the recent advancements in hardware, software, and wireless networks, has mobile computing has become a key part of enterprise. The cConsumerization of mobility has had the biggest influence on enterprise mobility in the past five years. SToday, smart phones, tablets, mobile infrastructure, management, and wireless data plans have become a trillion-dollar business. Today, the ability to connect wirelessly to the internet Internet or to a private network from almost anywhere has revolutionized the idea of mobility in the enterprise. The adoption of mobile devices in the enterprise has been started from with two-way radios with antennas to communicate simple voice or text messages. We have also saween the onset of personal digital assistants (PDAs) with screens that can could do some of the functions of personal computers. 1.1 Portable Computing Some of the first mobile computers that came to the market in late 1970s and early 1980s were inspired by Alan Kay’s Dynabook concept from 1968. In 1968, Alan Kay as a PhD candidate envisioned a mobile computing device. He later in his 1972 proposal (Kay 1972) "â€Å"A personal Personal Ccomputer for Cchildren of Aall agesAges" † (Kay 1972) described it as the Dynabook. The proposal outlines the requirements for a conceptual portable educational device that’s intended primarily for children. Although the Dynabook concept was originally presented as a mobile computing device for children, some entrepreneurs and thought- leaders, especially John Ellenby, saw the portable computing as a new market. John also realized that the initial price point for as innovative a concept as the Dynabook c... ...rs. Wireless connectivity probably had the biggest impact on mobile computing. It, Wireless connectivity allowed development of devices and applications that could communicate wirelessly with networks. The next era of innovations were focused on convergence. T, this helped in the designing of a hybrid device that combined the functionality of used to be multiple separate mobile devices. Multiple digital mobile devices, such as like Personal Digital Assistants (PDAs), mobile phones, voice recorders, music players, cameras, and games, etc.,were now integrated into one integrated mobile device. The era of smart phones was focused on content rendering and consumption on mobile devices. Mobile apps becaome popular among smart phone users. To create more interactive and meaningful digital experiences, digital ecosystems and mobile data services came into existence.

Comparing Atkins and Weight Watchers Diets Essay -- Health Nutrition D

Comparing Atkins and Weight Watchers Diets Of the many diets on the market today, Atkins and Weight Watchers have a huge following. The followers of these two diets must adopt very different eating plans. You must decide before going on one of these, which advantages are you looking for and which disadvantages can you live with.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Atkins diet works on the notion that weight gain is caused not by fat intake or food portions, but the way our bodies break down carbohydrates (betterhealthusa.com). Carbohydrates will turn to fat if not burned by the body. If your body does not get enough carbohydrates, it will use stored fat. Atkins dieters are told not to eat carbohydrates in order to burn their stored fat, causing weight loss. This diet has some advantages and disadvantages. Dieters will notice in the first weeks of this plan that their weight comes off rapidly. Much of this weight is water. In these first weeks, total carbohydrate intake is less than 20 grams. One apple has 21 grams. You may eat all the meats and cheeses you desire. There is...

Maltese Falcon Comparison Essay

Imagine, you knew of an object that looked ordinary, but was really worth thousands, or even millions of dollars? Now imagine that you were one, of a few people in the world who knew what it was worth, -you didn’t know where it was but you knew how you could get your hands on it? In the book the maltese falcon, that is exactly the case. Today I am going to be comparing the novel, the maltese falcon by Dashiell Hamtese, and the song Money by the beatles, as they both strongly focus and put importance on money, also a well-known symbol for greed, which is the main theme of the book and the song. In the maltese falcon, Greed is characteristic that all the characters in the book share and represent perfectly. Same with the song, money, where greed is present in the lyrics. The lines in the song â€Å"now give me money, that’s what I want, That’s what I want, yeah† was repeated throughout the whole song. This is expressed in the Maltese falcon, as this novel starts off with the plot being based around the money, and greed and lasted all the way to the end of the novel. Infact mr spade initially takes his assignment to ? d the maltese falcon because the money is good, and seems to be driven by payment throughout his search for the maltese falcon, and not as much as finding the killer of his partner. This is shown in the a quote from a conversation Brigid and mr spade were having. â€Å"surely your not considering it said brigid. Why not? Five thousand dollars is a lot of money†responded mr spade. And than again he says â€Å" 5 thousand dollars is a lot of money†. Secondly the line of lyrics â€Å"You’re lovin’ gives me a thrill, But you’re lovin’ don’t pay my bills† represents everyones relationships and love in the book. All characters, who were after the maltese falcon were selfish and only cared about the money and what was in it for them. They didn’t care, about one another and if someone got left behind, they would keep on marching on until they found what they wanted. They would do anything for themselves to get there hands on the maltese, even kill, a loved one. In the following quotes, it shows gutman, a character in search for the maltese falcon for secenteen years, give up his -son-like , as a fall-man to mr spade in exchange for the falcon. well wilmer, im sorry indeed to lose you, and I want you to know that I couldn’t be founder of you if you were my own son-but gad! -if I lose you a son its possible to get another and theres only one maltese falcon. † Finally, my last comparison are the lyrics at the beginning of the song â€Å" the best things in life are free But you can keep them for the birds and bees, Now give me money†, what the lyrics mean is that I know that the good things are life are free, but I don’t need those , give that to someone else, all I need is money, to make me happy, so give it to me money. hroughout the book, all the characters wanted was to find the maltes falcon, and they didn’t care about anything or anyone else. they all had there mind set on one thing only, the falcon. They were willing to giver up everything, close relationships, housing, and their life in order for the riches. This is shown whenever they heard mr spade mention he knew where the maltese falcon was, thier eyes would light up and get overly excited. In summary, the maltese falcon and the song money, are similar due to having the same theme based around greed caused by the money.

Golden Eagle Facts

Golden Eagle Facts The golden eagle (Aquila chrysaetos) is a large diurnal bird of prey whose range extends across the Holarctic region (a region that encircles the Arctic and encompasses areas within the Northern Hemisphere such as North America, Europe, northern Africa, and northern Asia). The golden eagle is among the largest birds in North America. They are among the most popular of national emblems of the world (they are the national bird of Albania, Austria, Mexico, Germany, and Kazakhstan). Fast Facts: Golden Eagle Scientific Name: Aquila chrysaetosCommon Name(s): Golden eagleBasic Animal Group:  BirdSize: 2.5 to 3 feet tall, a wingspan of 6.2 to 7.4 feet  Weight: 7.9 to 14.5 pounds  Lifespan: 30 yearsDiet:  CarnivoreHabitat:  Mexico through western North America to Alaska with occasional appearances in the east; Asia, northern Africa, and Europe.Population:  Global breeding population is 300,000Conservation  Status:  Least Concern Description Golden eagles have powerful talons and a strong, hooked bill. Their plumage is mostly dark brown. Adults have a shiny, golden swatch of feathers on their crown, ​nape, and sides of their face. They have dark brown eyes and long, broad wings, Their tail is a lighter, grayish brown as are the undersides of their wings. Young golden eagles have white patches located at the base of their tail as well as on their wings.   When viewed in profile, golden eagles heads appear  relatively small while the tail seems quite long and broad. Their legs are feathered their full length, all the way to their toes. Golden eagles either occur as solitary birds or are found in pairs. Anton Petrus/Getty Images Habitat and Distribution Golden eagles inhabit a wide range that stretches throughout the Northern Hemisphere and includes North America, Europe, northern Africa and the northern parts of Asia. In the United States, they are more common in the western half of the country and are only rarely spotted in the eastern states. Golden eagles prefer open or partially open habitats such as tundra, grasslands, sparse woodlands, scrublands and coniferous forests. They generally inhabit mountainous regions up to 12,000 feet in elevation. They also inhabit canyon lands, cliffs, and bluffs. They nest on cliffs and in rocky outcrops in grasslands, shrublands, and other similar habitats. They avoid urban and suburban areas and do not inhabit dense forests. Golden eagles migrate short to medium distances. Those that breed in the far northerly regions of their range migrate further southward during the winter than those that inhabit lower latitudes. Where climates are milder during the winter, golden eagles are year-round residents. Diet and Behavior Golden eagles feed on a variety of mammal prey such as rabbits, hares, ground squirrels, marmots, pronghorn, coyotes, foxes, deer, mountain goats, and ibex. They are capable of killing large animal prey but usually feed on relatively small mammals. They also eat reptiles, fish, birds or carrion if other prey is scarce. During the breeding season, pairs of golden eagles will hunt cooperatively when pursuing agile prey such as jackrabbits. Golden eagles are agile avian predators that can dive at impressive speeds (as much as 200 miles per hour). They dive not only to catch prey but also in territorial and courtship displays as well as regular flight patterns. Reproduction and Offspring Golden eagles construct nests out of sticks, vegetation and other materials such as bones and antlers. They line their nests with softer materials such as grasses, bark, mosses or leaves. Golden eagles often maintain and reuse their nests over the course of several years. Nests are usually positioned on cliffs but are also sometimes located in trees, on the ground or on high man-made structures (observation towers, nesting platforms, electrical towers). The nests are large and deep, sometimes as much as 6 feet wide and 2 feet high. They lay between 1 and 3 eggs per clutch and eggs incubate for about 45 days. After hatching, young remain in the next for about 81 days. W. Perry Conway/Getty Images Conservation Status There are large and stable populations of golden eagles in multiple locations around the world, and thus the species has a status of Least Concern. Much of the reason for their success is the result of conservation projects to protect both the birds and their habitats. The golden eagle has been a federally protected species since 1962, and several international groups dedicate themselves to the welfare of golden eagles and eagles in general. Bald or Golden Eagle? Juvenile bald eagles look very similar to golden eagles. They are about the same size with a similar wingspan, and, until bald eagles reach about a year of age, they have the same brown feathers covering their entire bodies. Juvenile bald eagles do have mottled underbellies, and they dont shine in the same way that golden eagles do- but its tough to spot these differences in a bird in flight. Its not until after their first year of life that bald eagles start to show their distinctive areas of white plumage. Because of this similarity, its common for birders (especially in the eastern part of the United States) to believe theyve spotted a golden eagle when theyve actually seen a juvenile (and more common) bald eagle. Sources â€Å"Golden Eagle.†Ã‚  National Geographic, 24 Sept. 2018, www.nationalgeographic.com/animals/birds/g/golden-eagle/.â€Å"Golden Eagle.†Ã‚  San Diego Zoo Global Animals and Plants, animals.sandiegozoo.org/animals/golden-eagle.â€Å"Golden Eagle Demographics.†Ã‚  American Eagle Foundation, www.eagles.org/what-we-do/educate/learn-about-eagles/golden-eagle-demographics/#toggle-id-2.â€Å"Is That Golden Eagle Actually a Bald Eagle?†Ã‚  Audubon, 3 July 2018, www.audubon.org/news/is-golden-eagle-actually-bald-eagle.

Reviewing Prefix, Suffix, and Root Word Vocabulary

Reviewing Prefix, Suffix, and Root Word Vocabulary This exercise will give you practice in recognizing and using common prefixes, suffixes, and roots. Instructions For each sentence below, study the one word thats in bold print. See if you can identify the root word (or base) along with any prefixes and/or suffixes that are attached to it. After you have filled in all the blanks, compare your answers with those below. We watched a preview of the new Pixar movie.Root: ____________​Prefix: ____________The dancing cat was seen by more than two-million YouTube viewers.Root: ____________Suffix: ____________The teacher handed out paper hearts to the students who had done extra work.Root: ____________Suffix: ____________The magician made the rabbit disappear.Root: ____________Prefix: ____________At the end of his performance, the magician made a graceful bow to the audience.Root: ____________Suffix: ____________Shyla asked the magician for his autograph.Root: ____________Prefix: ____________Because of the lightness of the breeze, the sailboat moved quite slowly.Root: ____________Suffix: ____________Despite the heaviness of his backpack, Jack raced up the hill.Root: ____________Suffix: ____________Some dogs are shy or unfriendly, and they might bark or snap if you try to pet them.Root: ____________Prefix: ____________Suffix: ____________Esther quickly reopened the door and called for her cat.Root: ____________Prefix: ____________Suffix: ____________ We stood on a bluff overlooking the ocean.Root: ____________Prefix: ____________Suffix: ____________In todays world, no part of the globe is unreachable.Root: ____________Prefix: ____________Suffix: ____________My father never let anyone see him dressed informally.Root: ____________Prefix: ____________Suffix: ____________Everyone thought that Mr. Darcy was the proudest, most disagreeable man in the world.Root: ____________Prefix: ____________Suffix: ____________Preschoolers should have plenty of opportunities to run, play, and listen to stories.Root: ____________Prefix: ____________Suffix: ____________The speaker pointed out the unfairness of blaming high schools for the poor preparation of college freshmen in reading, writing, and math.Root: ____________Prefix: ____________Suffix: ____________ Answers Below are the answers to the exercise: Root:Â  viewPrefix:Â  pre-Root:Â  viewSuffix:Â  -ersRoot:Â  teachSuffix:Â  -erRoot:Â  appearPrefix:Â  dis-Root:Â  graceSuffix:Â  -fulRoot:Â  graphPrefix:Â  auto-Root:Â  lightSuffix:Â  -nessRoot:Â  heavySuffix:Â  -nessRoot:Â  friendPrefix:Â  un-Suffix:Â  -lyRoot:Â  openPrefix:Â  re-Suffix:Â  -edRoot:Â  lookPrefix:Â  over-Suffix:Â  -ingRoot:Â  reachPrefix:Â  un-Suffix:Â  -ableRoot:Â  formalPrefix:Â  in-Suffix:Â  -lyRoot:Â  agreePrefix:Â  dis-Suffix:Â  -ableRoot:Â  schoolPrefix:Â  -preSuffix:Â  -ersRoot:Â  fairPrefix:Â  un-Suffix:Â  -ness